UAE Hospital Improves Maternity OPD-to-Delivery Conversions by 40% with Personalized Video Engagement

Overview

A leading UAE-based hospital partnered with AiVANTA to enhance continuity of care in its maternity department. The primary objective: increase the number of expecting mothers who returned for delivery after their initial OPD (outpatient) consultations. The solution—personalized video communication tailored to each phase of the maternity journey—proved both empathetic and effective.

Challenge

While initial OPD visits were strong, many expecting mothers dropped off before reaching delivery. The lack of continuous engagement, limited recall of information shared during consultations, and minimal emotional reinforcement led to care discontinuity. Traditional reminders and pamphlets were not enough to maintain a meaningful connection. The hospital needed a solution that could educate, emotionally engage, and guide mothers at every stage—while feeling deeply personal.

Solution

AiVANTA’s IMPACT. platform was deployed to deliver a series of personalized videos tailored to each patient’s stage of pregnancy. From early trimester guidance to pre-delivery checklists, each video was customized to the patient’s medical profile, language preference, and emotional needs. The personalized videos covered critical topics like prenatal care, upcoming tests, nutrition, precautions, and mental well-being. They also included warm, direct communication from the assigned doctor, increasing emotional connection and trust.
Each video came with a built-in CTA to book follow-ups or message their specific doctor directly. Shared via WhatsApp, the personalized video journey ensured continuous engagement with minimal friction.

Results

40% increase in OPD-to-delivery conversion rate
Significantly improved recall of guidance and care protocols
Strengthened emotional connection between patients and hospital staff
Greater adherence to maternity care plans and scheduled follow-ups

Conclusion

Through consistent, stage-wise personalized video communication, the hospital was able to nurture lasting, trusted relationships with expecting mothers. AiVANTA IMPACT helped turn episodic visits into a continuous care journey—enhancing patient satisfaction, improving outcomes, and driving stronger retention from OPD to delivery.
This case highlights how personalized video communication in healthcare can serve as a powerful tool—not just for information delivery, but for building empathy, reinforcing trust, and ensuring patients feel supported throughout their care journey. Whether in maternity, chronic care, or preventive health, tailored video touchpoints can play a transformative role in driving better adherence, engagement, and health outcomes.

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