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General Insurer Engages 30K Premium Customers with Personalized Video Launch Campaign
Overview
One of India’s top general insurance companies partnered with AiVANTA to launch a new product offering under its premium membership program—using hyper-personalized video messaging to drive excitement, education, and early adoption among select high-value customers.
Challenge
Traditional email and SMS campaigns often fall short when targeting premium segments. High-end features such as concierge services, exclusive health add-ons, or priority claims handling are difficult to communicate effectively through plain text. The insurer needed a richer, more immersive way to engage over 30,000 curated, high-potential customers—one that delivered clear personalized value and reinforced the exclusivity of the new offering.
Solution
With AiVANTA’s IMPACT platform, the insurer delivered AI-generated, personalized launch videos tailored to each customer’s profile. The videos introduced the new premium membership benefits—such as exclusive health add-ons, faster claims service, and concierge support—while addressing customer-specific policy history, usage patterns, and regional context. Each video was distributed via WhatsApp and email, localized in the customer’s preferred language, and embedded with a CTA to explore or enroll in the program.
Results
- 30,000+ personalized videos delivered within days
- Higher open and engagement rates compared to email-only campaigns
- Strong early interest and uptake in premium product tier
Conclusion
AiVANTA IMPACT helped the insurer drive high-touch, scalable outreach—making every premium customer feel uniquely valued.