35% Increase in Maternity Conversions: How Abu Dhabi's Leading Hospital Improved OPD-to-Delivery Care with Personalized Video

Overview

Hospitals often see a significant drop-off between maternity OPD visits and final delivery bookings. Nine months is a long and emotional journey—and without ongoing, personalized communication, many expecting mothers disengage, forget key steps, or even switch providers.

Challenge

This was the reality for Abu Dhabi's leading healthcare chain. While they saw steady OPD walk-ins for maternity consultations, a large number of patients didn't return for follow-ups or delivery. Traditional reminders lacked empathy, and generic messages failed to build the trust required during such a personal journey.

Solution

The hospital partnered with AiVANTA's IMPACT platform to create a first-of-its-kind personalized video engagement journey for expectant mothers. These personalized videos were:

Tailored to each mother’s pregnancy stage, medical profile, and care path
Introduced the nearest dealer with Google Maps integration and direct contact details
Delivered in her preferred language, with cultural and emotional sensitivity
Designed to guide her through appointments, trimester-specific care tips, emotional reassurance, and direct pathways to reconnect with her assigned doctor

The personalized videos were shared via WhatsApp, ensuring high visibility, comfort, and ongoing engagement throughout the pregnancy journey.

Results

35% increase in OPD-to-delivery conversion ratio
Stronger continuity of care and reduced drop-offs
Higher patient satisfaction and lifetime value

Conclusion

With AiVANTA IMPACT, the hospital transformed maternity care into a continuous, emotionally intelligent experience—proving that in healthcare, personalized video communication doesn't just inform, it nurtures trust, strengthens relationships, and improves outcomes.
AiVANTA's healthcare solution is tailored for maternity, chronic care, preventive health, and more. Discover how personalized video can reshape your patient experience—explore our industry-specific solutions today.

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