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Indian Bank Grows ULIP Conversions by 18% with Persona-Based Education Videos
Overview
A leading Indian bank leveraged AiVANTA IMPACT to strengthen its bancassurance business by educating customers about ULIP (Unit Linked Insurance Plans) through hyper-personalized video journeys—turning awareness into qualified insurance leads.
Challenge
ULIPs are often complex and misunderstood by retail banking customers. Traditional methods like brochures or generic explainer videos failed to address diverse customer profiles, resulting in poor engagement and low funnel conversions. The bank needed a scalable way to personalize communication across a wide customer base with varying levels of financial literacy.
Solution
With AiVANTA’s IMPACT platform, the bank launched persona-based AI videos targeting different customer segments. Each video was dynamically tailored based on gender, occupation, education level, and city tier—ensuring the storyline and tone matched the viewer’s profile. These videos simplified ULIP concepts using relatable language, relevant examples, and personalized benefits. Delivered via SMS, WhatsApp, and email, each video included a CTA to learn more or connect with a relationship manager.
Results
- 18% growth in ULIP lead-to-policy conversions over 4 months
- Higher engagement across Tier 1, 2, and 3 city segments
- Improved lead quality for ULIP advisors
Conclusion
By deploying persona-based videos, the bank turned financial education into a powerful conversion tool—scaling trust and clarity across customer segments with AiVANTA IMPACT.