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Real Estate Developer Lifts Post-Visit Engagement by 12% with Personalized Follow-Up Videos
Overview
One of North India’s leading real estate developers partnered with AiVANTA to strengthen their post-site visit follow-up process and improve lead-to-conversion movement through highly personalized video communication.
Challenge
After property site visits, many potential buyers tend to lose emotional connection or forget key highlights—leading to cold leads, delayed decisions, and missed opportunities. Traditional follow-ups through calls or emails lacked personalization and visual recall, making it harder to sustain buyer interest.
Solution
Using AiVANTA’s IMPACT platform, the developer began sending AI-generated personalized videos to each prospect after their site visit. These videos acted as smart reminders, dynamically tailored to the customer’s specific interests—such as amenities, layout preferences, security features, or nearby schools. Each video also included visuals of the visited property, contextualized with the buyer’s priorities, and a clear CTA to schedule a follow-up with the agent.
Results
- 12% increase in post-visit call bookings with sales agents
- Improved emotional recall and buyer engagement
- Stronger brand impression through visual personalization
Conclusion
AiVANTA IMPACT helped the developer turn site visits into memorable, action-driving touchpoints—bridging buyer intent with timely, relevant follow-up.